Color

#9677da

#9677da
hex#9677da
rgbrgb(150, 119, 218)
hslhsl(259, 57%, 66%)
oklchoklch(0.641 0.146 296.5)
Closest name: mediumpurple (#9370db)Relative luminance 0.2474

Colors that go with #9677da

Olive Drab, Medium Sea Green and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bada77

#7789da · #c877da

#da9677 · #77da96

Split-complementary

Open in tool →

#dac877 · #89da77

#da7789 · #bada77 · #77dac8

Contrast

#9677da as textRatioAAAA largeAAAFix
Aaon white
3.53:1failpassfail
  • AA: use #845fd3 as the text (4.61:1)
  • AAA: use #6537c8 as the text (7.16:1)
  • AA: or shift the background to #212121 (4.56:1)
Aaon black
5.95:1passpassfail
  • AAA: use #a387de as the text (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9677da as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#9677da reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #9677da
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #9677da and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/9677da-ad9cc4-dfc74e-2a1f2d-e9ebf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md