Color

#9677cf

#9677cf
hex#9677cf
rgbrgb(150, 119, 207)
hslhsl(261, 48%, 64%)
oklchoklch(0.635 0.132 298.8)
Closest name: mediumpurple (#9370db)Relative luminance 0.2418

Colors that go with #9677cf

Charcoal, Olive Drab and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b0cf77

#7784cf · #c277cf

#cf9677 · #77cf96

Split-complementary

Open in tool →

#cfc277 · #84cf77

#cf7784 · #b0cf77 · #77cfc2

Contrast

#9677cf as textRatioAAAA largeAAAFix
Aaon white
3.6:1failpassfail
  • AA: use #8460c7 as the text (4.69:1)
  • AAA: use #673eb1 as the text (7.24:1)
  • AA: or shift the background to #1f1f1f (4.58:1)
Aaon black
5.84:1passpassfail
  • AAA: use #a58ad6 as the text (7.21:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9677cf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#9677cf reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #9677cf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #9677cf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/9677cf-af9cc4-dfcb4e-2a1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md