# #9677cf

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#9677cf`
- RGB: rgb(150, 119, 207)
- HSL: hsl(261, 48%, 64%)
- OKLCH: oklch(0.635 0.132 298.8)
- Relative luminance: 0.2418
- Nearest named color: mediumpurple (#9370db, Δ 2.818) — https://brandsweets.com/colors/mediumpurple
- Moods: cool, modern
- Page: https://brandsweets.com/colors/9677cf

## Tints & shades

- Tints (toward white): #9f82d3, #aa92d9, #b39ddd, #bface2, #c8b7e6, #d0c3ea, #dcd2ef, #e5ddf3, #f0ecf8, #f9f7fc
- Shades (toward black): #8460c7, #734abf, #643dae, #573597, #4a2d80, #3d256a, #301d53, #23153c, #160d26, #09050f

## Harmonies

- Complementary: #b0cf77
- Analogous: #7784cf, #c277cf
- Triadic: #cf9677, #77cf96
- Split-complementary: #cfc277, #84cf77
- Tetradic: #cf7784, #b0cf77, #77cfc2

## Colors that go with #9677cf

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #9677cf: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com). — https://brandsweets.com/colors/charcoal
- **Olive Drab** #6b8e23 [harmony, pool: complementary] — Olive Drab sits directly opposite #9677cf on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Spline (https://brandsweets.com/colors/brands/spline-design). — https://brandsweets.com/colors/olivedrab
- **Amber** #ffbf00 [pool] — Amber is paired with #9677cf in 4 real palettes, including Mastodon hosted on mastodon.social's brand system and Blueprint, as the accent. Seen in: Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Taupe** #483c32 [pool] — Taupe is paired with #9677cf in 5 real palettes, including Zed's brand system and Obsidian's brand system, as that palette's text colour. Seen in: Zed (https://brandsweets.com/colors/brands/zed-dev), Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Loom (https://brandsweets.com/colors/brands/loom-com), Retool (https://brandsweets.com/colors/brands/retool-com). — https://brandsweets.com/colors/taupe
- **Medium Sea Green** #3cb371 [harmony, pool: split] — Medium Sea Green is a split-complement of #9677cf: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/mediumseagreen
- **Blue** #0000ff [pool] — 3 real palettes, including Qualcomm's brand system and Canva's brand system put Blue beside #9677cf, as the accent. Seen in: Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/blue
- **Emerald Green** #50c878 [pool] — Emerald Green is paired with #9677cf in 3 real palettes, including Obsidian's brand system and Ledger Dark, as the accent. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark), Playground (https://brandsweets.com/palettes/bold#playground). — https://brandsweets.com/colors/emerald-green
- **Light Sky Blue** #87cefa [pool] — Light Sky Blue is paired with #9677cf in 3 real palettes, including Sentry's brand system and Calm's brand system, as the accent. Seen in: Sentry (https://brandsweets.com/colors/brands/sentry-io), Calm (https://brandsweets.com/colors/brands/calm-com), Netlify (https://brandsweets.com/colors/brands/netlify-com). — https://brandsweets.com/colors/lightskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.6:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #8460c7 (4.69:1); AA: background → #1f1f1f (4.58:1); AAA: text → #673eb1 (7.24:1)
- On black (#000000): 5.84:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #a58ad6 (7.21:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/9677cf-af9cc4-dfcb4e-2a1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#9677cf" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.