Color

#9677bb

#9677bb
hex#9677bb
rgbrgb(150, 119, 187)
hslhsl(267, 33%, 60%)
oklchoklch(0.625 0.105 304.5)
Closest name: Crown Jewels (#946dad)Relative luminance 0.2327

Colors that go with #9677bb

Charcoal, Taupe and Olive Drab lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9cbb77

#777bbb · #b777bb

#bb9677 · #77bb96

Split-complementary

Open in tool →

#bbb777 · #7bbb77

#bb777b · #9cbb77 · #77bbb7

Contrast

#9677bb as textRatioAAAA largeAAAFix
Aaon white
3.71:1failpassfail
  • AA: use #8866b2 as the text (4.57:1)
  • AAA: use #6a4992 as the text (7.04:1)
  • AA: or shift the background to #1c1c1c (4.59:1)
Aaon black
5.65:1passpassfail
  • AAA: use #a58cc5 as the text (7.16:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9677bb as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #9677bb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #9677bb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/9677bb-b39cc4-dfda4e-2c1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md