Color

#967381

#967381
hex#967381
rgbrgb(150, 115, 129)
hslhsl(336, 14%, 52%)
oklchoklch(0.594 0.048 352.8)
Closest name: Amorous (#967d96)Relative luminance 0.2033

Colors that go with #967381

Charcoal, Sea Green and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #967381

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#739688

#967392 · #967773

#819673 · #738196

Split-complementary

Open in tool →

#739677 · #739296

#929673 · #739688 · #777396

Contrast

#967381 as textRatioAAAA largeAAAFix
Aaon white
4.15:1failpassfail
  • AA: use #8e6b79 as the text (4.64:1)
  • AAA: use #6c515c as the text (7.07:1)
  • AA: or shift the background to #121212 (4.52:1)
Aaon black
5.07:1passpassfail
  • AAA: use #a98e99 as the text (7.02:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #967381 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#967381 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #967381
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #967381 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/967381-c49ca7-62cb6e-2d201f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md