Color

#966ea0

#966ea0
hex#966ea0
rgbrgb(150, 110, 160)
hslhsl(288, 21%, 53%)
oklchoklch(0.596 0.087 319.5)
Closest name: Crown Jewels (#946dad)Relative luminance 0.2017

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#78a06e

#7d6ea0 · #a06e91

#a0966e · #6ea096

Split-complementary

Open in tool →

#91a06e · #6ea07d

#a07d6e · #78a06e · #6e91a0

Contrast

#966ea0 as textRatioAAAA largeAAAFix
Aaon white
4.17:1failpassfail
  • AA: use #90659a as the text (4.65:1)
  • AAA: use #6d4d75 as the text (7.07:1)
  • AA: or shift the background to #0f0f0f (4.6:1)
Aaon black
5.03:1passpassfail
  • AAA: use #ad8db4 as the text (7.25:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #966ea0 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #966ea0
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #966ea0 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/966ea0-be9fc1-aacb62-2d1f2a-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md