Color

#966936

#966936
hex#966936
rgbrgb(150, 105, 54)
hslhsl(32, 47%, 40%)
oklchoklch(0.557 0.089 67.6)
Closest name: Argan Oil (#9d6646)Relative luminance 0.1685

Colors that go with #966936

Champagne, Hunter Green and Peru lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #966936

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#366396

#963936 · #939636

#369669 · #693696

Split-complementary

Open in tool →

#369396 · #393696

#369639 · #366396 · #963693

Contrast

#966936 as textRatioAAAA largeAAAFix
Aaon white
4.8:1passpassfail
  • AAA: use #74522a as the text (7.04:1)
Aaon black
4.37:1failpassfail
  • AA: use #9a6c37 as the text (4.57:1)
  • AAA: use #bf8b4f as the text (7.02:1)
  • AA: or shift the background to #fafafa (4.6:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #966936 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#966936 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #966936
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #966936 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/966936-c4b69c-62c5cb-2d2d1f-f1eae9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md