Color

#9664b9

#9664b9
hex#9664b9
rgbrgb(150, 100, 185)
hslhsl(275, 38%, 56%)
oklchoklch(0.591 0.135 310)
Closest name: Lusty Lavender (#8d5eb7)Relative luminance 0.191

Colors that go with #9664b9

Charcoal, Taupe and Olive Drab lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#88b964

#6b64b9 · #b964b2

#b99664 · #64b996

Split-complementary

Open in tool →

#b2b964 · #64b96b

#b96b64 · #88b964 · #64b2b9

Contrast

#9664b9 as textRatioAAAA largeAAAFix
Aaon white
4.36:1failpassfail
  • AA: use #9461b8 as the text (4.51:1)
  • AAA: use #724294 as the text (7.19:1)
  • AA: or shift the background to #0a0a0a (4.54:1)
Aaon black
4.82:1passpassfail
  • AAA: use #ae87c9 as the text (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9664b9 as the background.

Brands using this color

Fonts for this mood

#9664b9 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #9664b9
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #9664b9 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/9664b9-b89cc4-c0cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md