Color
#966490
#966490rgb(150, 100, 144)hsl(307, 20%, 49%)oklch(0.571 0.089 330.9)Colors that go with #966490
Charcoal, Sea Green and Midnight Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #966490: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Sea Green #2e8b57
complementaryshippedSea Green sits directly opposite #966490 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Midnight Blue #191970
shipped4 real palettes, including Plaid's brand system and Marvel's brand system put Midnight Blue beside #966490, as the supporting colour.
Taupe #483c32
shippedTaupe is paired with #966490 in 9 real palettes, including Graphite Mono and Greige, as the lead colour.
Champagne #f7e7ce
shipped3 real palettes, including Midnight Luxe and Coffee Bar put Champagne beside #966490, as that palette's text colour.
Orange #ffa500
shipped3 real palettes, including Graphite and Campus put Orange beside #966490, as the accent.
Rust #b7410e
shippedRust shows up next to #966490 in 3 real palettes, including Semrush's brand system and Gallery, as the accent.
Dark Cyan #008b8b
split-complementDark Cyan is a split-complement of #966490: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Real palettes that use #966490
Tints & shades
Harmonies
Contrast
| #966490 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.64:1 | pass | pass | fail |
|
Aaon black | 4.52:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #966490 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#966490 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #966490 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/966490-c19fb9-89cb62-2d1f26-eee9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md