Color

#96648b

#96648b
hex#96648b
rgbrgb(150, 100, 139)
hslhsl(313, 20%, 49%)
oklchoklch(0.569 0.084 334.9)
Closest name: Bermuda Onion (#9d5a8f)Relative luminance 0.1746

Colors that go with #96648b

Charcoal, Sea Green and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#64966f

#886496 · #966472

#8b9664 · #648b96

Split-complementary

Open in tool →

#729664 · #649688

#968864 · #64966f · #647296

Contrast

#96648b as textRatioAAAA largeAAAFix
Aaon white
4.67:1passpassfail
  • AAA: use #714b69 as the text (7.21:1)
Aaon black
4.49:1failpassfail
  • AA: use #99668e as the text (4.65:1)
  • AAA: use #b18ba9 as the text (7.14:1)
  • AA: or shift the background to #fcfcfc (4.56:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #96648b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#96648b reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #96648b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #96648b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/96648b-c19fb5-7ecb62-2d1f24-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md