Color

#966436

#966436
hex#966436
rgbrgb(150, 100, 54)
hslhsl(29, 47%, 40%)
oklchoklch(0.547 0.089 61.7)
Closest name: Argan Oil (#9d6646)Relative luminance 0.1586

Colors that go with #966436

Champagne, Hunter Green and Peru lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #966436

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#366896

#963638 · #969436

#369664 · #643696

Split-complementary

Open in tool →

#369694 · #363896

#389636 · #366896 · #943696

Contrast

#966436 as textRatioAAAA largeAAAFix
Aaon white
5.03:1passpassfail
  • AAA: use #78502b as the text (7.04:1)
Aaon black
4.17:1failpassfail
  • AA: use #9d6939 as the text (4.51:1)
  • AAA: use #c28a56 as the text (7.06:1)
  • AA: or shift the background to #f5f5f5 (4.62:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #966436 as the background.

Brands using this color

Fonts for this mood

#966436 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #966436
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #966436 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/966436-c4b49c-62cbcb-2d2c1f-f1e9e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md