Color

#966331

#966331
hex#966331
rgbrgb(150, 99, 49)
hslhsl(30, 51%, 39%)
oklchoklch(0.544 0.093 63)
Closest name: Argan Oil (#9d6646)Relative luminance 0.1563

Colors that go with #966331

Champagne, Dark Olive Green and Hunter Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #966331

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#316396

#963131 · #969631

#319663 · #633196

Split-complementary

Open in tool →

#319696 · #313196

#319631 · #316396 · #963196

Contrast

#966331 as textRatioAAAA largeAAAFix
Aaon white
5.09:1passpassfail
  • AAA: use #774f27 as the text (7.16:1)
Aaon black
4.13:1failpassfail
  • AA: use #9e6933 as the text (4.52:1)
  • AAA: use #c68a4e as the text (7.15:1)
  • AA: or shift the background to #f2f2f2 (4.55:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #966331 as the background.

Brands using this color

Fonts for this mood

#966331 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #966331
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #966331 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/966331-c4b59c-62c9cb-2d2c1f-f1eae9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md