Color

#965d5a

#965d5a
hex#965d5a
rgbrgb(150, 93, 90)
hslhsl(3, 25%, 47%)
oklchoklch(0.541 0.075 23.1)
Closest name: Annatto (#8c5341)Relative luminance 0.1505

Colors that go with #965d5a

Teal, Champagne and Dark Olive Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #965d5a

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#5a9396

#965a75 · #967b5a

#5a965d · #5d5a96

Split-complementary

Open in tool →

#5a967b · #5a7596

#75965a · #5a9396 · #7b5a96

Contrast

#965d5a as textRatioAAAA largeAAAFix
Aaon white
5.24:1passpassfail
  • AAA: use #794b49 as the text (7.2:1)
Aaon black
4.01:1failpassfail
  • AA: use #a16663 as the text (4.6:1)
  • AAA: use #b88b89 as the text (7.09:1)
  • AA: or shift the background to #f0f0f0 (4.6:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #965d5a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#965d5a reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #965d5a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #965d5a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/965d5a-c4a39c-62cb9d-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md