Color

#965945

#965945
hex#965945
rgbrgb(150, 89, 69)
hslhsl(15, 37%, 43%)
oklchoklch(0.529 0.087 38.9)
Closest name: Annatto (#8c5341)Relative luminance 0.1406

Colors that go with #965945

Teal, Champagne and Dark Olive Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#458296

#964559 · #968245

#459659 · #594596

Split-complementary

Open in tool →

#459682 · #455996

#599645 · #458296 · #824596

Contrast

#965945 as textRatioAAAA largeAAAFix
Aaon white
5.51:1passpassfail
  • AAA: use #7e4b3a as the text (7.11:1)
Aaon black
3.81:1failpassfail
  • AA: use #a8644d as the text (4.59:1)
  • AAA: use #c08977 as the text (7.09:1)
  • AA: or shift the background to #ebebeb (4.62:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #965945 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#965945 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #965945
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #965945 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/965945-c4ab9c-62cbb2-2d291f-f1e9eb?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md