Color

#965545

#965545
hex#965545
rgbrgb(150, 85, 69)
hslhsl(12, 37%, 43%)
oklchoklch(0.521 0.09 34.7)
Closest name: Annatto (#8c5341)Relative luminance 0.1341

Colors that go with #965545

Teal, Champagne and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#458696

#96455d · #967e45

#459655 · #554596

Split-complementary

Open in tool →

#45967e · #455d96

#5d9645 · #458696 · #7e4596

Contrast

#965545 as textRatioAAAA largeAAAFix
Aaon white
5.7:1passpassfail
  • AAA: use #81493b as the text (7.12:1)
Aaon black
3.68:1failpassfail
  • AA: use #ab614f as the text (4.55:1)
  • AAA: use #c2897a as the text (7.15:1)
  • AA: or shift the background to #e6e6e6 (4.57:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #965545 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#965545 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #965545
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #965545 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/965545-c4a99c-62cbad-2d281f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md