Color
#96367c
#96367crgb(150, 54, 124)hsl(316, 47%, 40%)oklch(0.493 0.152 339.9)Colors that go with #96367c
Denim, Sea Green and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Denim #1560bd
shippedDesigners have shipped Denim with #96367c: 5 real palettes, including Peacock and Chase's brand system, as the supporting colour.
Sea Green #2e8b57
complementarySea Green sits directly opposite #96367c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #96367c: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Taupe #483c32
shippedTaupe is paired with #96367c in 3 real palettes, including Dunkin''s brand system and Blush, as the lead colour.
Teal #008080
split-complementTeal is a split-complement of #96367c: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Royal Blue #4169e1
shippedRoyal Blue is paired with #96367c in two real palettes: Chase's brand system and Wayfair's brand system, as the supporting colour.
Rust #b7410e
shippedRust shows up next to #96367c in two real palettes: Wayfair's brand system and Garnet, as the lead colour.
Olive Green #808000
triadicOlive Green completes a triad with #96367c — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Real palettes that use #96367c
Tints & shades
Harmonies
Contrast
| #96367c as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 6.74:1 | pass | pass | fail |
|
Aaon black | 3.12:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #96367c as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#96367c reads as warm. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #96367c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/96367c-c19fb4-79cb62-2d1f23-efe9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md