Color

#960d18

#960d18
hex#960d18
rgbrgb(150, 13, 24)
hslhsl(355, 84%, 32%)
oklchoklch(0.429 0.167 25.4)
Closest name: Bleeding Crimson (#9b1414)Relative luminance 0.0684

Colors that go with #960d18

Teal, Denim and Goldenrod lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #960d18

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0d968b

#960d5d · #96460d

#18960d · #0d1896

Split-complementary

Open in tool →

#0d9646 · #0d5d96

#5d960d · #0d968b · #460d96

Contrast

#960d18 as textRatioAAAA largeAAAFix
Aaon white
8.87:1passpasspassPasses AAA — no fix needed.
Aaon black
2.37:1failfailfail
  • AA: use #eb1426 as the text (4.66:1)
  • AAA: use #f26974 as the text (7.05:1)
  • AA: or shift the background to #bababa (4.57:1)
  • AAA: or shift the background to #e6e6e6 (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #960d18 as the background.

Brands using this color

Fonts for this mood

#960d18 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #960d18
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #960d18 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/960d18-c49e9c-62cb8f-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md