Color

#96080a

#96080a
hex#96080a
rgbrgb(150, 8, 10)
hslhsl(359, 90%, 31%)
oklchoklch(0.426 0.17 28.3)
Closest name: Bleeding Crimson (#9b1414)Relative luminance 0.0668

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#089694

#960851 · #964d08

#0a9608 · #080a96

Split-complementary

Open in tool →

#08964d · #085196

#519608 · #089694 · #4d0896

Contrast

#96080a as textRatioAAAA largeAAAFix
Aaon white
8.99:1passpasspassPasses AAA — no fix needed.
Aaon black
2.34:1failfailfail
  • AA: use #e90c10 as the text (4.52:1)
  • AAA: use #f7696b as the text (7.19:1)
  • AA: or shift the background to #b8b8b8 (4.53:1)
  • AAA: or shift the background to #e3e3e3 (7:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #96080a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#96080a reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #96080a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #96080a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/96080a-c4a09c-62cb96-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md