Color

#4d0896

#4d0896
hex#4d0896
rgbrgb(77, 8, 150)
hslhsl(269, 90%, 31%)
oklchoklch(0.367 0.194 295.9)
Closest name: Indigo Static (#4b0183)Relative luminance 0.0395

Colors that go with #4d0896

Royal Blue, Midnight Blue and Olive Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#519608

#080a96 · #940896

#964d08 · #08964d

Split-complementary

Open in tool →

#969408 · #0a9608

#96080a · #519608 · #089694

Contrast

#4d0896 as textRatioAAAA largeAAAFix
Aaon white
11.73:1passpasspassPasses AAA — no fix needed.
Aaon black
1.79:1failfailfail
  • AA: use #9b47f5 as the text (4.61:1)
  • AAA: use #b87cf8 as the text (7.28:1)
  • AA: or shift the background to #a1a1a1 (4.54:1)
  • AAA: or shift the background to #c9c9c9 (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #4d0896 as the background.

Brands using this color

Fonts for this mood

#4d0896 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #4d0896
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #4d0896 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/4d0896-b49cc4-cbcb62-2c1f2d-e9e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md