Color
#96030d
#96030drgb(150, 3, 13)hsl(356, 96%, 30%)oklch(0.425 0.171 27.2)Colors that go with #96030d
Teal, Crimson and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Teal #008080
complementaryshippedTeal sits directly opposite #96030d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Crimson #dc143c
shippedCrimson is paired with #96030d in 4 real palettes, including State Farm's brand system and Vodafone's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #96030d: 4 real palettes, including State Farm's brand system and Campbell's's brand system, as the accent.
Goldenrod #daa520
shippedGoldenrod shows up next to #96030d in 4 real palettes, including Candlelight and Fireside, as the supporting colour.
Slate Gray #708090
shipped4 real palettes, including Typewriter and Bookshop put Slate Gray beside #96030d, as the supporting colour.
Taupe #483c32
shippedTaupe is paired with #96030d in 12 real palettes, including Chipotle's brand system and Cider, as the supporting colour.
Steel Blue #4682b4
split-complementshippedSteel Blue is a split-complement of #96030d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Charcoal #36454f
neutralCharcoal is the body-text near-black for #96030d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Real palettes that use #96030d
Tints & shades
Harmonies
Contrast
| #96030d as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 9.07:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.32:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #96030d as the background.
Brands using this color
Fonts for this mood
#96030d reads as warm, vivid, dark. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #96030d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/96030d-c49e9c-62cb91-2d241f-f1e9ee?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md