Color
#430396
#430396rgb(67, 3, 150)hsl(266, 96%, 30%)oklch(0.352 0.196 290.8)Colors that go with #430396
Olive Green, Royal Blue and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Olive Green #808000
complementaryOlive Green sits directly opposite #430396 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Royal Blue #4169e1
analogousshippedRoyal Blue is #430396's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Steel Blue #4682b4
shippedSteel Blue is paired with #430396 in 3 real palettes, including Hershey's's brand system and Fintech Trust, as the accent — a combination designers have actually shipped, not a computed rotation.
Taupe #483c32
shippedTaupe is paired with #430396 in 3 real palettes, including Datadog's brand system and Boeing's brand system, as the text colour against it — a combination designers have actually shipped, not a computed rotation.
Forest Green #228b22
split-complementForest Green is a split-complement of #430396: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Blue #0000ff
shippedBlue is paired with #430396 in two real palettes: Pepsi's brand system and Procter & Gamble's brand system, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Blue Violet #8a2be2
shippedBlue Violet is paired with #430396 in two real palettes: Taco Bell's brand system and Twitch's brand system, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #430396: softer than #000 and cool enough to feel like part of the same palette.
Real palettes that use #430396
Tints & shades
Harmonies
Contrast
| #430396 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 12.41:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.69:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #430396 as the background.
Brands using this color
Fonts for this mood
#430396 reads as cool, vivid, dark. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #430396 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/430396-b29cc4-dfd74e-2b1f2d-e9eaf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md