Color

#954f2d

#954f2d
hex#954f2d
rgbrgb(149, 79, 45)
hslhsl(20, 54%, 38%)
oklchoklch(0.505 0.105 45.3)
Closest name: Ancient Chest (#99522b)Relative luminance 0.1217

Colors that go with #954f2d

Teal, Champagne and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#2d7295

#952d3e · #95842d

#2d954f · #4f2d95

Split-complementary

Open in tool →

#2d9584 · #2d3e95

#3e952d · #2d7295 · #842d95

Contrast

#954f2d as textRatioAAAA largeAAAFix
Aaon white
6.11:1passpassfail
  • AAA: use #864728 as the text (7.13:1)
Aaon black
3.43:1failpassfail
  • AA: use #b15e35 as the text (4.52:1)
  • AAA: use #cf845e as the text (7.12:1)
  • AA: or shift the background to #dedede (4.55:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #954f2d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#954f2d reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #954f2d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #954f2d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/954f2d-c4ae9c-62cbbb-2d2a1f-f1e9eb?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md