Bakery
Open in tool →Crust browns and butter on a flour-white surface — soft, appetizing, and nothing artificial.
Color
#954723
#954723
hex
#954723rgb
rgb(149, 71, 35)hsl
hsl(19, 62%, 36%)oklch
oklch(0.491 0.116 43.6)Closest name: saddlebrown (#8b4513)Relative luminance 0.1102
Colors that go with #954723
Crimson, Teal and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Crimson #dc143c
analogousshippedCrimson is #954723's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Teal #008080
complementaryshippedTeal sits directly opposite #954723 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Champagne #f7e7ce
shipped5 real palettes, including Woodsmoke and BrandSweets's brand system put Champagne beside #954723, as the text colour against it.
Dark Olive Green #556b2f
shippedDark Olive Green shows up next to #954723 in 5 real palettes, including Olive Grove and Cider, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #954723: 6 real palettes, including State Farm's brand system and Dyson's brand system, as the accent.
Goldenrod #daa520
shippedGoldenrod shows up next to #954723 in 4 real palettes, including Harvest and Fireside, as the accent.
Hunter Green #355e3b
shippedHunter Green is paired with #954723 in 4 real palettes, including Darkroom and Bookshop, as the accent.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #954723: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Real palettes that use #954723
Tints & shades
Harmonies
Contrast
| #954723 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 6.56:1 | pass | pass | fail |
|
Aaon black | 3.2:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #954723 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#954723 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #954723
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #954723 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/954723-c4ad9c-62cbb9-2d2a1f-f1e9eb?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md