Color

#954653

#954653
hex#954653
rgbrgb(149, 70, 83)
hslhsl(350, 36%, 43%)
oklchoklch(0.498 0.107 11.5)
Closest name: Annatto (#8c5341)Relative luminance 0.1139

Colors that go with #954653

Dark Olive Green, Teal and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #954653

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#469588

#95467b · #956046

#539546 · #465395

Split-complementary

Open in tool →

#469560 · #467b95

#7b9546 · #469588 · #604695

Contrast

#954653 as textRatioAAAA largeAAAFix
Aaon white
6.4:1passpassfail
  • AAA: use #8b414e as the text (7.09:1)
Aaon black
3.28:1failpassfail
  • AA: use #b25c6a as the text (4.63:1)
  • AAA: use #c68690 as the text (7.21:1)
  • AA: or shift the background to #d9d9d9 (4.54:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #954653 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#954653 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #954653
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #954653 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/954653-c49c9e-62cb87-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md