Color

#954441

#954441
hex#954441
rgbrgb(149, 68, 65)
hslhsl(2, 39%, 42%)
oklchoklch(0.491 0.11 24.1)
Closest name: Annatto (#8c5341)Relative luminance 0.1091

Colors that go with #954441

Royal Blue, Teal and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #954441

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#419295

#954168 · #956e41

#419544 · #444195

Split-complementary

Open in tool →

#41956e · #416895

#689541 · #419295 · #6e4195

Contrast

#954441 as textRatioAAAA largeAAAFix
Aaon white
6.6:1passpassfail
  • AAA: use #8e413e as the text (7.06:1)
Aaon black
3.18:1failpassfail
  • AA: use #b65c58 as the text (4.66:1)
  • AAA: use #c98583 as the text (7.17:1)
  • AA: or shift the background to #d6d6d6 (4.54:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #954441 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#954441 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #954441
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #954441 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/954441-c4a29c-62cb9c-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md