Color

#951d8d

#951d8d
hex#951d8d
rgbrgb(149, 29, 141)
hslhsl(304, 67%, 35%)
oklchoklch(0.477 0.194 331.2)
Closest name: darkmagenta (#8b008b)Relative luminance 0.0919

Colors that go with #951d8d

Denim, Sea Green and Teal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1d9525

#611d95 · #951d51

#8d951d · #1d8d95

Split-complementary

Open in tool →

#51951d · #1d9561

#95611d · #1d9525 · #1d5195

Contrast

#951d8d as textRatioAAAA largeAAAFix
Aaon white
7.4:1passpasspassPasses AAA — no fix needed.
Aaon black
2.84:1failfailfail
  • AA: use #cc28c1 as the text (4.64:1)
  • AAA: use #e166d9 as the text (7.1:1)
  • AA: or shift the background to #cccccc (4.61:1)
  • AAA: or shift the background to #fafafa (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #951d8d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#951d8d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #951d8d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #951d8d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/951d8d-c19fba-8ecb62-2d1f26-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md