Color

#951d39

#951d39
hex#951d39
rgbrgb(149, 29, 57)
hslhsl(346, 67%, 35%)
oklchoklch(0.443 0.154 13.7)
Closest name: Cranberry (#9e003a)Relative luminance 0.0756

Colors that go with #951d39

Denim, Teal and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1d9579

#951d75 · #953d1d

#39951d · #1d3995

Split-complementary

Open in tool →

#1d953d · #1d7595

#75951d · #1d9579 · #3d1d95

Contrast

#951d39 as textRatioAAAA largeAAAFix
Aaon white
8.36:1passpasspassPasses AAA — no fix needed.
Aaon black
2.51:1failfailfail
  • AA: use #d73359 as the text (4.51:1)
  • AAA: use #e3728d as the text (7.06:1)
  • AA: or shift the background to #bfbfbf (4.54:1)
  • AAA: or shift the background to #ebebeb (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #951d39 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#951d39 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #951d39
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #951d39 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/951d39-c49ca1-62cb80-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md