Color

#950e78

#950e78
hex#950e78
rgbrgb(149, 14, 120)
hslhsl(313, 83%, 32%)
oklchoklch(0.458 0.191 339.8)
Closest name: Haunted Purple (#991177)Relative luminance 0.0806

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0e952b

#6f0e95 · #950e34

#78950e · #0e7895

Split-complementary

Open in tool →

#34950e · #0e956f

#956f0e · #0e952b · #0e3495

Contrast

#950e78 as textRatioAAAA largeAAAFix
Aaon white
8.04:1passpasspassPasses AAA — no fix needed.
Aaon black
2.61:1failfailfail
  • AA: use #d714ac as the text (4.59:1)
  • AAA: use #f05cd0 as the text (7.15:1)
  • AA: or shift the background to #c2c2c2 (4.51:1)
  • AAA: or shift the background to #f0f0f0 (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #950e78 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#950e78 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #950e78
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #950e78 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/950e78-c19fb5-7ecb62-2d1f24-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md