Color

#950bda

#950bda
hex#950bda
rgbrgb(149, 11, 218)
hslhsl(280, 90%, 45%)
oklchoklch(0.525 0.263 308.3)
Closest name: darkviolet (#9400d3)Relative luminance 0.1169

Colors that go with #950bda

Olive Drab, Charcoal and Royal Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#50da0b

#2e0bda · #da0bb8

#da950b · #0bda95

Split-complementary

Open in tool →

#b8da0b · #0bda2e

#da2e0b · #50da0b · #0bb8da

Contrast

#950bda as textRatioAAAA largeAAAFix
Aaon white
6.29:1passpassfail
  • AAA: use #880ac7 as the text (7.2:1)
Aaon black
3.34:1failpassfail
  • AA: use #b22ff4 as the text (4.61:1)
  • AAA: use #c96ef7 as the text (7.06:1)
  • AA: or shift the background to #dbdbdb (4.54:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #950bda as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#950bda reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #950bda
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #950bda and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/950bda-b99fc1-b8cb62-2d1f2c-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md