Color

#950bd5

#950bd5
hex#950bd5
rgbrgb(149, 11, 213)
hslhsl(281, 90%, 44%)
oklchoklch(0.521 0.259 309.5)
Closest name: darkviolet (#9400d3)Relative luminance 0.1143

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4bd50b

#300bd5 · #d50bb0

#d5950b · #0bd595

Split-complementary

Open in tool →

#b0d50b · #0bd530

#d5300b · #4bd50b · #0bb0d5

Contrast

#950bd5 as textRatioAAAA largeAAAFix
Aaon white
6.39:1passpassfail
  • AAA: use #8b0ac7 as the text (7.08:1)
Aaon black
3.29:1failpassfail
  • AA: use #b42af4 as the text (4.58:1)
  • AAA: use #cc6ef7 as the text (7.14:1)
  • AA: or shift the background to #d9d9d9 (4.53:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #950bd5 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#950bd5 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #950bd5
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #950bd5 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/950bd5-ba9fc1-b6cb62-2d1f2c-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md