Color

#949fe5

#949fe5
hex#949fe5
rgbrgb(148, 159, 229)
hslhsl(232, 61%, 74%)
oklchoklch(0.721 0.103 276.7)
Closest name: Cold Lips (#9ba0ef)Relative luminance 0.3675

Colors that go with #949fe5

Charcoal, Dark Khaki and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#e5da94

#94c7e5 · #b294e5

#e5949f · #9fe594

Split-complementary

Open in tool →

#e5b294 · #c7e594

#e594c7 · #e5da94 · #94e5b2

Contrast

#949fe5 as textRatioAAAA largeAAAFix
Aaon white
2.52:1failfailfail
  • AA: use #5b6bd7 as the text (4.64:1)
  • AAA: use #3246cd as the text (7.26:1)
  • AA: or shift the background to #383838 (4.66:1)
  • AAA: or shift the background to #171717 (7.13:1)
Aaon black
8.35:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #949fe5 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#949fe5 reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #949fe5
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #949fe5 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/949fe5-9c9dc4-df864e-231f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md