Color

#94997a

#94997a
hex#94997a
rgbrgb(148, 153, 122)
hslhsl(70, 13%, 54%)
oklchoklch(0.67 0.044 115.1)
Closest name: Artichoke (#8f9779)Relative luminance 0.3048

Colors that go with #94997a

Charcoal, Medium Purple and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #94997a

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#807a99

#998f7a · #85997a

#7a9499 · #997a94

Split-complementary

Open in tool →

#7a8599 · #8f7a99

#7a998f · #807a99 · #997a85

Contrast

#94997a as textRatioAAAA largeAAAFix
Aaon white
2.96:1failfailfail
  • AA: use #74795d as the text (4.53:1)
  • AAA: use #565945 as the text (7.22:1)
  • AA: or shift the background to #2e2e2e (4.59:1)
  • AAA: or shift the background to #000000 (7.1:1)
Aaon black
7.1:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #94997a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #94997a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #94997a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/94997a-b6bea2-4e7cdf-252d1f-f1efe9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md