Color

#949371

#949371
hex#949371
rgbrgb(148, 147, 113)
hslhsl(58, 14%, 51%)
oklchoklch(0.655 0.048 106.3)
Closest name: Artichoke (#8f9779)Relative luminance 0.2836

Colors that go with #949371

Charcoal, Cornflower Blue and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #949371

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#717294

#948171 · #839471

#719492 · #927194

Split-complementary

Open in tool →

#718394 · #817194

#719481 · #717294 · #947183

Contrast

#949371 as textRatioAAAA largeAAAFix
Aaon white
3.15:1failpassfail
  • AA: use #77765a as the text (4.64:1)
  • AAA: use #5a5944 as the text (7.13:1)
  • AA: or shift the background to #292929 (4.62:1)
Aaon black
6.67:1passpassfail
  • AAA: use #989776 as the text (7.02:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #949371 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#949371 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #949371
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #949371 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/949371-bcbea2-4e99df-282d1f-f1ede9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md