Color

#948a71

#948a71
hex#948a71
rgbrgb(148, 138, 113)
hslhsl(43, 14%, 51%)
oklchoklch(0.635 0.038 88.8)
Closest name: Antique (#8b846d)Relative luminance 0.2567

Colors that go with #948a71

Charcoal, Blush Pink and Burlywood lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #948a71

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#717a94

#947871 · #8c9471

#71948a · #8a7194

Split-complementary

Open in tool →

#718c94 · #787194

#719478 · #717a94 · #94718c

Contrast

#948a71 as textRatioAAAA largeAAAFix
Aaon white
3.42:1failpassfail
  • AA: use #7d745e as the text (4.63:1)
  • AAA: use #5d5746 as the text (7.2:1)
  • AA: or shift the background to #242424 (4.53:1)
Aaon black
6.13:1passpassfail
  • AAA: use #9f967f as the text (7.14:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #948a71 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#948a71 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #948a71
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #948a71 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/948a71-c4bd9c-62b2cb-2b2d1f-f1ebe9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md