Bakery
Open in tool →Crust browns and butter on a flour-white surface — soft, appetizing, and nothing artificial.
Color
#944e33
#944e33
hex
#944e33rgb
rgb(148, 78, 51)hsl
hsl(17, 49%, 39%)oklch
oklch(0.503 0.102 41.4)Closest name: Ancient Chest (#99522b)Relative luminance 0.1198
Colors that go with #944e33
Teal, Champagne and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Teal #008080
complementaryshippedTeal sits directly opposite #944e33 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Champagne #f7e7ce
shipped5 real palettes, including BrandSweets's brand system and Woodsmoke put Champagne beside #944e33.
Crimson #dc143c
shippedCrimson is paired with #944e33 in 5 real palettes, including State Farm's brand system and Wendy's's brand system, as the lead colour.
Dark Olive Green #556b2f
shippedDark Olive Green shows up next to #944e33 in 5 real palettes, including Olive Grove and BrandSweets's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #944e33: 5 real palettes, including Dyson's brand system and State Farm's brand system, as the accent.
Hunter Green #355e3b
shippedHunter Green is paired with #944e33 in 4 real palettes, including Darkroom and Fireside, as the accent.
Royal Blue #4169e1
shippedRoyal Blue is paired with #944e33 in 4 real palettes, including Wayfair's brand system and Bose's brand system, as the supporting colour.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #944e33: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Real palettes that use #944e33
Tints & shades
Harmonies
Contrast
| #944e33 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 6.18:1 | pass | pass | fail |
|
Aaon black | 3.4:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #944e33 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#944e33 reads as warm. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #944e33
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #944e33 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/944e33-c4ac9c-62cbb6-2d291f-f1e9eb?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md