Color

#940fd2

#940fd2
hex#940fd2
rgbrgb(148, 15, 210)
hslhsl(281, 87%, 44%)
oklchoklch(0.518 0.255 309.8)
Closest name: darkviolet (#9400d3)Relative luminance 0.1129

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4cd20f

#320fd2 · #d20fae

#d2940f · #0fd294

Split-complementary

Open in tool →

#aed20f · #0fd232

#d2320f · #4cd20f · #0faed2

Contrast

#940fd2 as textRatioAAAA largeAAAFix
Aaon white
6.45:1passpassfail
  • AAA: use #8a0ec4 as the text (7.14:1)
Aaon black
3.26:1failpassfail
  • AA: use #b32df0 as the text (4.55:1)
  • AAA: use #cb70f5 as the text (7.18:1)
  • AA: or shift the background to #d9d9d9 (4.57:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #940fd2 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#940fd2 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #940fd2
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #940fd2 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/940fd2-ba9fc1-b6cb62-2d1f2c-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md