Color

#9377bb

#9377bb
hex#9377bb
rgbrgb(147, 119, 187)
hslhsl(265, 33%, 60%)
oklchoklch(0.622 0.104 302.4)
Closest name: Crown Jewels (#946dad)Relative luminance 0.2298

Colors that go with #9377bb

Charcoal, Taupe and Olive Drab lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9fbb77

#777dbb · #b577bb

#bb9377 · #77bb93

Split-complementary

Open in tool →

#bbb577 · #7dbb77

#bb777d · #9fbb77 · #77bbb5

Contrast

#9377bb as textRatioAAAA largeAAAFix
Aaon white
3.75:1failpassfail
  • AA: use #8666b2 as the text (4.61:1)
  • AAA: use #684992 as the text (7.1:1)
  • AA: or shift the background to #1c1c1c (4.54:1)
Aaon black
5.6:1passpassfail
  • AAA: use #a48cc5 as the text (7.14:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9377bb as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #9377bb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #9377bb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/9377bb-b19cc4-dfd54e-2b1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md