Color
#9374af
#9374afrgb(147, 116, 175)hsl(272, 27%, 57%)oklch(0.611 0.094 307.9)Colors that go with #9374af
Charcoal, Taupe and Olive Drab lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #9374af: softer than #000 and cool enough to feel like part of the same palette.
Taupe #483c32
shippedTaupe is paired with #9374af in 9 real palettes, including Dusk and Typewriter, as the text colour against it.
Olive Drab #6b8e23
complementaryOlive Drab sits directly opposite #9374af on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Sea Green #2e8b57
split-complementshippedSea Green is a split-complement of #9374af: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Copper #b87333
triadicshippedCopper completes a triad with #9374af — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Midnight Blue #191970
shipped3 real palettes, including Plaid's brand system and Marvel's brand system put Midnight Blue beside #9374af, as the supporting colour.
Orange #ffa500
shipped3 real palettes, including Campus and Graphite put Orange beside #9374af, as the accent.
Rust #b7410e
shippedRust shows up next to #9374af in 3 real palettes, including Semrush's brand system and Noir Beauty, as the accent.
Real palettes that use #9374af
Tints & shades
Harmonies
Contrast
| #9374af as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.92:1 | fail | pass | fail | |
Aaon black | 5.36:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9374af as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #9374af and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/9374af-b69cc4-c5cb62-2d1f2d-eae9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md