Color

#910d72

#910d72
hex#910d72
rgbrgb(145, 13, 114)
hslhsl(314, 84%, 31%)
oklchoklch(0.447 0.185 341)
Closest name: Haunted Purple (#991177)Relative luminance 0.0752

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0d912c

#6e0d91 · #910d30

#72910d · #0d7291

Split-complementary

Open in tool →

#30910d · #0d916e

#916e0d · #0d912c · #0d3091

Contrast

#910d72 as textRatioAAAA largeAAAFix
Aaon white
8.38:1passpasspassPasses AAA — no fix needed.
Aaon black
2.5:1failfailfail
  • AA: use #d813aa as the text (4.59:1)
  • AAA: use #f15bce as the text (7.13:1)
  • AA: or shift the background to #bfbfbf (4.56:1)
  • AAA: or shift the background to #ebebeb (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #910d72 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#910d72 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #910d72
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #910d72 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/910d72-c19fb5-7ccb62-2d1f24-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md