Color
#90477a
#90477argb(144, 71, 122)hsl(318, 34%, 42%)oklch(0.506 0.118 340)Colors that go with #90477a
Taupe, Teal and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Taupe #483c32
shippedTaupe is paired with #90477a in 6 real palettes, including Blush and Dunkin''s brand system, as that palette's text colour.
Teal #008080
complementaryTeal sits directly opposite #90477a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #90477a: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Denim #1560bd
shippedDesigners have shipped Denim with #90477a: 3 real palettes, including Chase's brand system and Hinge's brand system, as the lead colour.
Orange #ffa500
shipped3 real palettes, including Rippling's brand system and Sunset Boulevard put Orange beside #90477a, as the lead colour.
Dark Olive Green #556b2f
split-complementDark Olive Green is a split-complement of #90477a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Champagne #f7e7ce
shippedTwo real palettes: Darkroom and Woodsmoke put Champagne beside #90477a, as the surface under it.
Crimson #dc143c
shippedCrimson is paired with #90477a in two real palettes: Lenovo's brand system and Wells Fargo's brand system, as the supporting colour.
Real palettes that use #90477a
Tints & shades
Harmonies
Contrast
| #90477a as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 6.23:1 | pass | pass | fail |
|
Aaon black | 3.37:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #90477a as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#90477a reads as warm, muted, editorial. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #90477a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/90477a-c19fb3-75cb62-2d1f23-f0e9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md