Color

#90129b

#90129b
hex#90129b
rgbrgb(144, 18, 155)
hslhsl(295, 79%, 34%)
oklchoklch(0.472 0.21 324.3)
Closest name: darkmagenta (#8b008b)Relative luminance 0.0873

Colors that go with #90129b

Denim, Forest Green and Teal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1e9b12

#4b129b · #9b1262

#9b9012 · #129b90

Split-complementary

Open in tool →

#629b12 · #129b4b

#9b4b12 · #1e9b12 · #12629b

Contrast

#90129b as textRatioAAAA largeAAAFix
Aaon white
7.65:1passpasspassPasses AAA — no fix needed.
Aaon black
2.75:1failfailfail
  • AA: use #c719d7 as the text (4.55:1)
  • AAA: use #e15fec as the text (7.05:1)
  • AA: or shift the background to #c7c7c7 (4.52:1)
  • AAA: or shift the background to #f5f5f5 (7.02:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #90129b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#90129b reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #90129b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #90129b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/90129b-c19fbf-9dcb62-2d1f28-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md