Color

#440949

#440949
hex#440949
rgbrgb(68, 9, 73)
hslhsl(295, 78%, 16%)
oklchoklch(0.283 0.119 324.5)
Closest name: Velvet Cosmos (#441144)Relative luminance 0.0191

Colors that go with #440949

Charcoal, Blue and Cadet Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0e4909

#230949 · #49092e

#494309 · #094943

Split-complementary

Open in tool →

#2e4909 · #094923

#492309 · #0e4909 · #092e49

Contrast

#440949 as textRatioAAAA largeAAAFix
Aaon white
15.21:1passpasspassPasses AAA — no fix needed.
Aaon black
1.38:1failfailfail
  • AA: use #c61ad5 as the text (4.51:1)
  • AAA: use #e060eb as the text (7.04:1)
  • AA: or shift the background to #8c8c8c (4.52:1)
  • AAA: or shift the background to #b0b0b0 (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #440949 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#440949 reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #440949
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #440949 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/440949-c19fbf-9dcb62-2d1f28-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md