Color

#900e40

#900e40
hex#900e40
rgbrgb(144, 14, 64)
hslhsl(337, 82%, 31%)
oklchoklch(0.425 0.162 6.5)
Closest name: Aristocratic Velvet (#980b4a)Relative luminance 0.0661

Colors that go with #900e40

Teal, Crimson and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #900e40

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0e905e

#900e81 · #901d0e

#40900e · #0e4090

Split-complementary

Open in tool →

#0e901d · #0e8190

#81900e · #0e905e · #1d0e90

Contrast

#900e40 as textRatioAAAA largeAAAFix
Aaon white
9.04:1passpasspassPasses AAA — no fix needed.
Aaon black
2.32:1failfailfail
  • AA: use #e31665 as the text (4.57:1)
  • AAA: use #f0669b as the text (7.08:1)
  • AA: or shift the background to #b8b8b8 (4.56:1)
  • AAA: or shift the background to #e3e3e3 (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #900e40 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#900e40 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #900e40
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #900e40 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/900e40-c49ca7-62cb70-2d201f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md