Bookshop
Open in tool →Chestnut and forest on cream read like a cloth-bound spine; the palette recedes so covers and type do the talking.
Color
#803423
#803423
hex
#803423rgb
rgb(128, 52, 35)hsl
hsl(11, 57%, 32%)oklch
oklch(0.427 0.11 34.1)Closest name: Blood Oath (#85323c)Relative luminance 0.0717
Colors that go with #803423
Teal, Champagne and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Teal #008080
complementaryshippedTeal sits directly opposite #803423 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Champagne #f7e7ce
shipped4 real palettes, including Darkroom and Bramble put Champagne beside #803423, as the surface under it.
Crimson #dc143c
shippedCrimson is paired with #803423 in 4 real palettes, including State Farm's brand system and Wendy's's brand system, as the lead colour.
Sage Green #9caf88
shippedDesigners have shipped Sage Green with #803423: 5 real palettes, including Darkroom and Olive Grove, as the supporting colour.
Sienna #a0522d
analogousshippedSienna is #803423's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Slate Gray #708090
shipped4 real palettes, including Bookshop and Typewriter put Slate Gray beside #803423, as the supporting colour.
Steel Blue #4682b4
split-complementshippedSteel Blue is a split-complement of #803423: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Charcoal #36454f
neutralCharcoal is the body-text near-black for #803423: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Real palettes that use #803423
Tints & shades
Harmonies
Contrast
| #803423 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 8.63:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.43:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #803423 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#803423 reads as warm. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #803423
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #803423 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/803423-c4a89c-62cbab-2d281f-f1e9ec?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md