Color

#7f77bb

#7f77bb
hex#7f77bb
rgbrgb(127, 119, 187)
hslhsl(247, 33%, 60%)
oklchoklch(0.604 0.102 288.3)
Closest name: Aster (#867ba9)Relative luminance 0.2129

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b3bb77

#7791bb · #a177bb

#bb7f77 · #77bb7f

Split-complementary

Open in tool →

#bba177 · #91bb77

#bb7791 · #b3bb77 · #77bba1

Contrast

#7f77bb as textRatioAAAA largeAAAFix
Aaon white
3.99:1failpassfail
  • AA: use #766db6 as the text (4.53:1)
  • AAA: use #564d99 as the text (7.2:1)
  • AA: or shift the background to #141414 (4.61:1)
Aaon black
5.26:1passpassfail
  • AAA: use #968fc7 as the text (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7f77bb as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #7f77bb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7f77bb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7f77bb-a59cc4-dfaa4e-271f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md