Color

#7f438e

#7f438e
hex#7f438e
rgbrgb(127, 67, 142)
hslhsl(288, 36%, 41%)
oklchoklch(0.487 0.132 319.3)
Closest name: Grapes of Italy (#714a8b)Relative luminance 0.1048

Colors that go with #7f438e

Sea Green, Denim and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#528e43

#59438e · #8e4378

#8e7f43 · #438e7f

Split-complementary

Open in tool →

#788e43 · #438e59

#8e5943 · #528e43 · #43788e

Contrast

#7f438e as textRatioAAAA largeAAAFix
Aaon white
6.78:1passpassfail
  • AAA: use #7c418b as the text (7.03:1)
Aaon black
3.1:1failpassfail
  • AA: use #9f59b1 as the text (4.54:1)
  • AAA: use #b782c4 as the text (7:1)
  • AA: or shift the background to #d4d4d4 (4.58:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7f438e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#7f438e reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7f438e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7f438e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7f438e-be9fc1-aacb62-2d1f2a-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md