Color
#43788e
#43788ergb(67, 120, 142)hsl(198, 36%, 41%)oklch(0.545 0.066 226.9)Colors that go with #43788e
Charcoal, Rust and Sienna lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #43788e: softer than #000 and cool enough to feel like part of the same palette.
Rust #b7410e
split-complementshippedRust is a split-complement of #43788e: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Sienna #a0522d
complementaryshippedSienna sits directly opposite #43788e on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with #43788e in 5 real palettes, including Beach Hut and Lemon Squeezy's brand system, as the supporting colour.
Blue #0000ff
shipped5 real palettes, including Activision's brand system and Costco's brand system put Blue beside #43788e, as the accent.
Champagne #f7e7ce
shipped5 real palettes, including Forest Floor and Darkroom put Champagne beside #43788e, as that palette's text colour.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #43788e: 6 real palettes, including Fintech Trust and Ink & Paper, as the lead colour.
Copper #b87333
shippedDesigners have shipped Copper with #43788e: 6 real palettes, including Riverbed and Dusk, as the accent.
Real palettes that use #43788e
Tints & shades
Harmonies
Contrast
| #43788e as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.87:1 | pass | pass | fail |
|
Aaon black | 4.32:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #43788e as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#43788e reads as cool, modern. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #43788e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/43788e-9cb3c4-df4e69-1f232d-e9f1f0?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md