Color

#7f104d

#7f104d
hex#7f104d
rgbrgb(127, 16, 77)
hslhsl(327, 78%, 28%)
oklchoklch(0.399 0.152 353.8)
Closest name: Beet Red (#7e203f)Relative luminance 0.0542

Colors that go with #7f104d

Teal, Crimson and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#107f42

#7a107f · #7f1015

#4d7f10 · #104d7f

Split-complementary

Open in tool →

#157f10 · #107f7a

#7f7a10 · #107f42 · #10157f

Contrast

#7f104d as textRatioAAAA largeAAAFix
Aaon white
10.08:1passpasspassPasses AAA — no fix needed.
Aaon black
2.08:1failfailfail
  • AA: use #de1b87 as the text (4.61:1)
  • AAA: use #ec65af as the text (7.05:1)
  • AA: or shift the background to #b0b0b0 (4.65:1)
  • AAA: or shift the background to #d9d9d9 (7.14:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7f104d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7f104d reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7f104d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7f104d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7f104d-c19fae-66cb62-2d1f21-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md