Color

#7e77cf

#7e77cf
hex#7e77cf
rgbrgb(126, 119, 207)
hslhsl(245, 48%, 64%)
oklchoklch(0.614 0.131 285.5)
Closest name: mediumpurple (#9370db)Relative luminance 0.2213

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#c8cf77

#779ccf · #ab77cf

#cf7e77 · #77cf7e

Split-complementary

Open in tool →

#cfab77 · #9ccf77

#cf779c · #c8cf77 · #77cfab

Contrast

#7e77cf as textRatioAAAA largeAAAFix
Aaon white
3.87:1failpassfail
  • AA: use #7068ca as the text (4.64:1)
  • AAA: use #5046be as the text (7.09:1)
  • AA: or shift the background to #171717 (4.63:1)
Aaon black
5.43:1passpassfail
  • AAA: use #948ed7 as the text (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7e77cf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7e77cf reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7e77cf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7e77cf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7e77cf-a49cc4-dfa54e-261f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md