Color

#7d7dbf

#7d7dbf
hex#7d7dbf
rgbrgb(125, 125, 191)
hslhsl(240, 34%, 62%)
oklchoklch(0.617 0.099 283.1)
Closest name: Aster (#867ba9)Relative luminance 0.2279

Colors that go with #7d7dbf

Charcoal, Amber and Cobalt Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bfbf7d

#7d9ebf · #9e7dbf

#bf7d7d · #7dbf7d

Split-complementary

Open in tool →

#bf9e7d · #9ebf7d

#bf7d9e · #bfbf7d · #7dbf9e

Contrast

#7d7dbf as textRatioAAAA largeAAAFix
Aaon white
3.78:1failpassfail
  • AA: use #6f6fb8 as the text (4.52:1)
  • AAA: use #4f4fa1 as the text (7.08:1)
  • AA: or shift the background to #1c1c1c (4.51:1)
Aaon black
5.56:1passpassfail
  • AAA: use #9292c9 as the text (7.18:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7d7dbf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #7d7dbf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7d7dbf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7d7dbf-a19cc4-df994e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md